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From FM to online: why BMRadio is going digital first
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From FM to online: why BMRadio is going digital first

The FM dial will always have a special place in our hearts, but the future of radio is clearly digital. When BMRadio returns, we will be launching with online streaming as our primary broadcasting method. Why? Because it’s what the audience wants. Listeners today expect to tune in from their phones, computers, and even smart speakers. Online radio allows for more flexibility, better sound quality, and a much broader reach. With digital platforms, we can customize the listener experience, offering interactive options like song requests, live chats, and curated content.

While FM radio will remain a part of our future plans, the move to online streaming is a game-changer. Digital radio gives BMRadio the ability to reach more listeners than ever before, breaking through geographic barriers and connecting with people around the world. Whether you're in Sarajevo, Brussels, or New York, you’ll be able to tune in with just a click. And for advertisers and content creators, the flexibility of digital broadcasting means there are endless possibilities to explore and create.

As we prepare for our digital-first approach, we are also exploring hybrid options that will allow us to broadcast via FM in the future while maintaining the robust online presence. This dual model will ensure that BMRadio remains accessible to both traditional listeners and those who prefer digital streaming. We are committed to making BMRadio a modern yet familiar experience for all our listeners, no matter where they are.